{"id":486,"date":"2011-04-07T20:03:53","date_gmt":"2011-04-08T03:03:53","guid":{"rendered":"http:\/\/smouldendesign.com\/blog\/?p=486"},"modified":"2011-04-07T20:03:53","modified_gmt":"2011-04-08T03:03:53","slug":"product-placement","status":"publish","type":"post","link":"https:\/\/v2.shelbymoulden.com\/blog\/product-placement\/","title":{"rendered":"Product Placement"},"content":{"rendered":"

So today I really wanted to use another free Veer<\/a> product, because hey, it gives me a chance to use high quality material. I don’t usually get to use such high quality photography or typefaces at work.<\/p>\n

Instead of using their free typeface, Roos<\/a>, I decided to instead use their egg photography. It was probably picked out because its Easter but nevertheless, its a nice photo.<\/p>\n

I quickly decided to make a book cover out of it and tried to come up with ideas. I didn’t want it to be too literal of a title like “New Beginnings,” “Hatched,” “Forever Young,” or “First Steps.” I instead went with the opposite: a title that has nothing to do with the photo. Instead, it makes the reader go “what?” Its a simple tactic to make them want to read the book to find out what eggs have to do with “belligerent feelings.”<\/p>\n

I was thinking the book was about an abusive relationship where the woman takes\u00a0vengeance\u00a0on her spouse by getting herself pregnant. Its a weird synopsis, but I like it.<\/p>\n

Anyway, for the type, I used this beautiful hand-drawn typeface called Skitch<\/a> that I found on the absolutely amazing MyFonts Newsletter<\/a>.<\/p>\n

I soon realized that all I did with this composition was slap some words on a pretty photo and called it done. The font and the photo weren’t even mine. I just felt that it was a good use of both the photo and typeface. That’s why this post is called “Product Placement.” This is really only a commercial for MyFonts<\/a> and Veer<\/a>. To these companies, you’re welcome.<\/p>\n

\"book<\/p>\n","protected":false},"excerpt":{"rendered":"

Today’s post is more of a commercial than a journal entry. Please read it anyway. \ud83d\ude42 Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[179,177,178],"class_list":["post-486","post","type-post","status-publish","format-standard","hentry","category-book-cover","tag-commercial","tag-eggs","tag-hand-drawn"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/v2.shelbymoulden.com\/blog\/wp-json\/wp\/v2\/posts\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/v2.shelbymoulden.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v2.shelbymoulden.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v2.shelbymoulden.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/v2.shelbymoulden.com\/blog\/wp-json\/wp\/v2\/comments?post=486"}],"version-history":[{"count":1,"href":"https:\/\/v2.shelbymoulden.com\/blog\/wp-json\/wp\/v2\/posts\/486\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/v2.shelbymoulden.com\/blog\/wp-json\/wp\/v2\/posts\/486\/revisions\/488"}],"wp:attachment":[{"href":"https:\/\/v2.shelbymoulden.com\/blog\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v2.shelbymoulden.com\/blog\/wp-json\/wp\/v2\/categories?post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v2.shelbymoulden.com\/blog\/wp-json\/wp\/v2\/tags?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}